I redesigned a risk platform for 5.5M+ athletes, boosting a $34M raise

Product design
User research
User experience
Clickable prototype
Design system
I redesigned a risk platform for 5.5M+ athletes, boosting a $34M raiseI redesigned a risk platform for 5.5M+ athletes, boosting a $34M raise
Client
Players Health
Location
Minneapolis, USA
Year
2022
Industry
Fintech

As a product designer at Players Health, I led the redesign of a risk & insurance platform. Collaborating with a dedicated team of 5, we delivered desktop and mobile interfaces, increasing customer reach by 20% through agile, user-centered design

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Empathise phase

I analyzed documentation and user data to understand users' needs and the product context, created personas and a journey map to prioritize insights and improve the experience

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Define

After analyzing data through tons of brainstorming sessions with stakeholders, we identified the following challenges

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To define functional requirements and prioritize features, I developed use cases for 6 primary user roles and created information architecture

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Prototype and test phases

We focused on top-priority features and moved to wireframes development through iterations to align with user-centered design

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I designed 500+ UI layouts, leveraging A/B testing to ensure a seamless experience. Through agile sprints, I contributed to a successful launch with a strong user-centric design focus

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I developed a clickable prototype for core functionality to test navigation, interaction logic, and validate key user flows

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Through brainstorming, I identified the need for a mobile-responsive design and created a solution that improved accessibility

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I introduced and built a design system using atomic design principles to maintain consistency and simplify the development process

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Positive impact and good engagement

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Empathise phase

I analyzed documentation and user data to understand users' needs and the product context, created personas and a journey map to prioritize insights and improve the experience

separator

Define

After analyzing data through tons of brainstorming sessions with stakeholders, we identified the following challenges

separator

To define functional requirements and prioritize features, I developed use cases for 6 primary user roles and created information architecture

separator

Prototype and test phases

We focused on top-priority features and moved to wireframes development through iterations to align with user-centered design

separator

I designed 500+ UI layouts, leveraging A/B testing to ensure a seamless experience. Through agile sprints, I contributed to a successful launch with a strong user-centric design focus

separator

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I developed a clickable prototype for core functionality to test navigation, interaction logic, and validate key user flows

separator

Through brainstorming, I identified the need for a mobile-responsive design and created a solution that improved accessibility

separator

separator

I introduced and built a design system using atomic design principles to maintain consistency and simplify the development process

separator

Positive impact and good engagement

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