I launched marketing campaigns for 409M+ users, boosting traffic by 22%
As a product designer at Automattic,I led the launch of marketing initiatives targeting 409M+ monthly users. Сollaborating with the marketing team and key stakeholders to create branded materials, boosting traffic by 22%, with a focus on usability and brand consistency
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Since joining Automattic, I have led a complete transformation of WordPress marketing materials. Previously, the branding lacked consistency and did not align with the needs of different user groups
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Collaborating with the marketing team, I identified key challenges and, through iterative design, developed landing pages, marketing materials, and an updated blog style, boosting traffic by 22%
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I emphasized WordPress's simplicity as the cornerstone of our branding, boosting user engagement by 5%
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During brainstorming sessions, I identified the need to update email templates, which were successfully implemented, helping to retain more customers
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Positive impact and good engagement
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Since joining Automattic, I have led a complete transformation of WordPress marketing materials. Previously, the branding lacked consistency and did not align with the needs of different user groups
separator
Collaborating with the marketing team, I identified key challenges and, through iterative design, developed landing pages, marketing materials, and an updated blog style, boosting traffic by 22%
separator
I emphasized WordPress's simplicity as the cornerstone of our branding, boosting user engagement by 5%
separator
During brainstorming sessions, I identified the need to update email templates, which were successfully implemented, helping to retain more customers
separator
Positive impact and good engagement
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